I am happy to announce that I have changed my business name from The Law Offices of Grace R. Alano to Alano Immigration. My office has continually made changes for the better over the years, and my office rebranding is one of those changes. My previous business name served me well in establishing my solo practice and getting my name out to my clients and colleagues. In making my practice and services better, I am always trying to simplify and modernize. Two of my favorite phrases are “Simplicity is the ultimate sophistication” (attributed to Leonardo da Vinci), and “Keep It Simple Stupid (K.I.S.S.)”. I was also reading Martha Stewart’s book, The Martha Rules, 10 Essentials for Achieving Success as You Start, Build, or Manage a Business,” and Martha writes that a business name should state what it does. “Alano Immigration” is much more direct in stating what I do and easier to say. As I was reading the book, I was also working on updating my logo and website to something more user friendly and modern; it felt like the right time to make the change.
I wanted to take this opportunity to say “Thank you” to my clients, colleagues, friends and family for your continued support of my practice. As many of you know, it is my calling, and I truly enjoy empowering people as their counselor and advocate – and even just making their lives a little easier by guiding them through the immigration maze. I am looking forward to many more years in practice and our continued mutual success at our endeavors.
By Grace Alano. Grace Alano is an immigration attorney at Alano Immigration in San Francisco, CA. Find Grace Alano on Google+.